(1937–2011)
Co-founder of San Antonio Shoemakers (SAS)
Early Life and Background
Lewis “Lew” H. Hayden Jr. was born on October 16, 1937 in Maine, USA. Although specific records of his birthplace are not widely published, he grew up immersed in Maine’s long-established shoemaking culture — a region famed for its leather craftsmanship and skilled footwear artisans.
Hayden demonstrated an early fascination with mechanical systems and craftsmanship. His obituary described him as “driven at an early age by passion and an innate curiosity of how things worked,” a trait that would define his professional life in the footwear industry.
Shoemaking Career in Maine
Before co-founding SAS, Hayden built an extensive career in Maine’s thriving footwear industry. He held key roles at Pann American, Norwock, and Dexter Shoe Company, where he mastered shoe construction and factory management.
These experiences refined his technical precision and leadership skills. During this period, Hayden met Terry L. Armstrong in Pittsfield, Maine. Their shared passion for craftsmanship and mutual respect for quality laid the foundation for a future partnership.
Founding of San Antonio Shoemakers
In the mid-1970s, Hayden and Armstrong relocated to San Antonio, Texas, seeking to establish a footwear company focused on comfort, fit, and quality rather than mass production. In 1976, they co-founded San Antonio Shoemakers (SAS), a name that would become synonymous with handcrafted American comfort footwear.
Hayden’s strengths complemented Armstrong’s: while Armstrong emphasized design and craftsmanship, Hayden brought an engineer’s precision and deep understanding of factory systems. Together, they grew SAS from a small workshop into one of the most respected shoe manufacturers in the United States.
Later Life and Death
Hayden later sold his stake in SAS to Armstrong but remained admired throughout the shoemaking community for his expertise and pioneering spirit. He passed away on February 2, 2011, leaving behind a proud legacy of craftsmanship and innovation.
Shared Legacy
Together, Terry Armstrong and Lew Hayden preserved and modernized an American tradition — the art of shoemaking with an unwavering focus on comfort, fit, and domestic quality. Their company, SAS, continues to operate in San Antonio, Texas, following the same principles they established nearly fifty years ago.